Marketing in a Social Environment
As the speed of communication and the importance of social media increases so does the need of businesses to interact with customers across all domains. With countless platforms for consumers to make their voices heard it’s paramount for businesses to keep pace and utilize the opportunities that digital marketing and social media afford them, the ability to quickly respond to the needs of customers and trends that outpace traditional marketing practices.
“Addressing concerns quickly and publicly can turn a less-than-perfect experience into a shining example of a commitment to customer satisfaction.”
It’s one thing to have a presence across social media, but the real magic starts when you leverage that loudspeaker to connect with customers on a personal level. Whether it’s to address a concern or to highlight a customer’s amazing experience, the most important thing is to make sure no comment goes unnoticed.
Be An Early Adopter: As consumers adopt new platforms to make their voices heard don’t be left in the dark, always keep yourself in the conversation whether it’s in 160 characters or a 15 second video clip.
Respond Quickly, Recover Faster: As much as social media can serve to strengthen your brand and get people talking about it, a negative experience can make waves even faster. For this reason, addressing concerns quickly and publicly can turn a less-than-perfect experience into a shining example of a commitment to customer satisfaction.
Cast a Wide Net: A problem you aren’t aware of is one you can’t address. By utilizing services like Google alerts to track what’s being said about your brand across social media
you can always stay up to date on what your customers love and what they want to change.
Ear to The Cloud: What people are saying about your brand online is only a facet of the utility that keeping up to date on trends in social media can provide a business. By constantly paying attention to what’s happening and integrating daily trends into digital marketing, companies can keep from having a stale and repetitive content cycle.
More Than a Calendar: If a company looks at social media and digital marketing as a timetable of cookie-cutter content to share or tweet, they’ve missed the boat. Utilizing social media effectively means responding to what consumers find most important in the moment, not a hashtag concocted a month ago.The last thing to keep in mind when communicating across social media is to have a clearly defined voice and a unifying purpose, both visually and vocally. Whether it is one person or a team of dozens working to maintain your company’s presence across social media, consistency is key.