This is an extremely effective way to demo your apps – especially when they’re used by the NFL.
Even though this video got altered later, we really liked how this primo turned out. Bring in a bar table, shoot it in our studio. Check out how authentic the shot looks.
At the end of the day if 80% of internet users use search engines, and 75% of those users don’t look past the first page then your company has the goal of being front and center so you are available just one-click away. Your business, and sales are highly dependent on online visibility. Yet spending $10,000 on one video is not repeatable, blogging once a month is not enough, and email campaigns just aren’t going to cut it either. These days, to retain ranking on search engines your content needs to be consistent, creative and relevant. It doesn’t need to be perfect but you need to be mingling at the online party awaiting demand. That’s why GoNetYourself is here. We’re here to be your studio. To pop in and create this executable content in a repeatable way. Content is King and you should be the A-listers on the first page.
When it comes down to it marketing truly is targeted sales. Marketing a product attempts to solve the friction between the product or service offered and introducing it to the appropriate audience. However the appropriate audience is not always the intended audience. For example: a few years back it became trendy for women and girls to put feathers in their hair. GUILTY AS CHARGED- I was a fellow bird lady but not in the Mary Poppins definition. However the most comical part was that the best place to get these feathers was at Sportsmen stores as these feathers were intended for hunting and fishing. There was news stories of how Fishing stores sold out! One store in particular took advantage of the trend and publicity- wrote a funny blog about it, made a video and made sure to mention they carried the feathers on their website and social media sites. They banked on the short term trend and still get traffic today because of their relevance to the local audience. How is your company capturing intended and unintended audiences for sales? How does SEO factor into this?! – I’ll tell you tomorrow on our final entry in this mini-series.
Watch this video until 4:02
These days marketing and advertising is more than the Mad Men depicted Manhattan cocktails, lucky strikes and the occasional magazine spread. It is this digital world of acronyms and highly effective tools that the average bear has a little trouble understanding- much less know how to integrate all of these moving parts into an executable marketing mix. SEO, SEM, and SMO are all complex topics that encompass how visible our site is on the web. But in application a lot of us marketing professionals feel like Rocket Man spouting off acronyms to be a part of the conversation. I wonder if this is a noun, adjective or verb!? For clarification purposes SEO is stands for Search Engine Optimization- is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Here is a link to one of my favorite explanations of SEO and how to utilize it. Check it out and come back tomorrow for the “Bird Lady Story”.
As the old saying goes – Keep It Simple, Stupid. Well, we’re no strangers to that in the video world. The more complex people make their videos, the higher the cost, and longer the completion time. The main thing to keep in mind when making video is that the content is the king. Think about this – if you can keep video simple, you could easily make over 100 videos a year. Let’s show you how.
There’s a few reasons video can become complex:
Too many cooks in the kitchen – This has to be the biggest reason that video gets too complex. When a company comes in to make videos, there’s too many stakeholders who all have their own opinion. “Move the text over to the left.” “Wait, no…to the right.” “Wait, back again.” All of a sudden, after people-pleasing, the product is delivered weeks past the deadline and it is a complex, jumbled mess.
Combat this: Create a “funnel” where all of the ideas for video production go into. Set one person at the bottom of the funnel who will listen to all ideas and make the final call. This person must be empowered to make the final call and not be afraid to say “No” to some people. This person will listen and work with your vendor to make everything look good.
Too many messages – All too often, companies want to create a video for their website. The problem is that they have a few different verticals, and they feel that they must address all of these verticals in the one video. Guaranteed, this is how you end up with a 5-8 minute video that nobody will watch all the way through.
Combat this: Don’t make one video. Make a video for each vertical, message, client, etc. Make those videos quick – no more than 90 seconds, and direct people to them, or segment out your audience individually. Fortunately, we know a vendor that makes 8 videos for $2,950.
Too much value associated with video – Video is new to a lot of companies. When doing a video, it can cost upwards of $1,500 per finished minute (Note: not at GoNetYourself). The problem is there are millions of videos out there, so assuming that your one video is highly valuable in the marketplace is a recipe for disaster. Everything must be poured into this one video, and if it is not perfect, then failure ensues.
Combat this: Say this with us right now “Video is an essential Tool.” Say it again. Believe it. Video is a piece of your marketing strategy, not the whole thing. Video does not immediately solve all problems, but it is essential for engaging people. Know that your video will be dead in 6 months, at which time you will have to produce another one. It’s okay!
A lot of times, making video simple is a chicken-and-egg scenario. You’re not going to be able to trust one person at the bottom of the funnel until it’s actually effective. You can’t force yourself to segment messages until you do it. Value is associated with video until you see that releasing the pressure makes better video content.
Simple is better. Less is more. Video needs to follow these principles – and if you can, then we don’t see why your company can’t produce 100 high-quality videos or more in a year. And you could be at the helm.
Want more info? Talk to us.
This is part of an ongoing series we’re doing that have nothing to do with Video Production. We took a break last week for Jeff’s blog, but this is the final piece in this mini-series. Check out all of the posts here.
Make it unforgettable by building relationships.
Secret Step 4: Make it fun.
You can have all the expertise in your field that you want but people want to do business with people they like and respect. Make the meal an adventure and memorable for the client. Since we are on the topic of wine, you don’t have to do that by over drinking. Try this: tell the server you’d like to have each dish paired with a complimentary wine. There are interactive ways to do this or delegated ways. You might even get the sommelier to come visit the table and talk your guests through mouthwatering selections. If your meeting is on a more serious note, leave a note in your reservation that you like this service done and give your price point. Most restaurants with that scale of wine list will accommodate and make it a truly impressive experience.
My father always tried to teach me golf because the saying was “all business deals are done on the golf green.” Although this may still have merit, the concept is expanded into connoisseurship of many interest these days. Business meetings are just as much about common interests as they are about business practices themselves. Creating an environment where your client can relax and connect through food and drink is imperative to opening up conversation. Who knows, you might order a bottle of wine from France where the client recently vacationed and soon you are far more connected than your competitor. And viola, the golf green is now the dinner table!
Stay tuned: How to accept wine service next week! And what do you do with that daggone cork!?
Big ponds or small ponds?
Every parent or leader should read chapter 3 of Malcolm Gladwell’s, David and Goliath when he argues, “It’s better to be a big fish in a small pond rather than a little fish in a big pond. Most often highly intelligent students enter the big ponds of Ivy League schools, only to be washed away in a sea of big pond frustration.” Gladwell argues that our chances of success are exponentially higher in small ponds.
I started to wonder how to create small ponds of success across all areas of life. In the video my son Cyrus was struggling one night with math until I created a smaller pond.
A small pond might be as simple as creating an achievable goal.
Ponds are a metaphor for measureable and achievable areas in your life. What if we created smaller ponds for ourselves and not try to compete against everyone?
Here are 5 Perspectives creating depth to your ponds:
- Compete only against yourself. If I’m always competing against others I can never win, there is always someone smarter, wiser, richer and more selfless than me.
- I’ve never been a big goal setter, but now I’m starting to compete against myself and in the process creating a game out of it. The internal success is interesting to watch…no goals needed.
- One way I have started to do this was tracking my time daily; “my time” is now a pond.
- In the video my son was trapped because leading up to completing the timed math test he felt like a failure, the pond was too overwhelming, only until he succeeded did he feel successful. The power of success is interesting to watch in a kid, which works in adults as well.
- Ponds are everywhere once you start thinking this way. Once you have defined the measurable – let the games begin, against yourself.
There will always be Olympic-type outliers who succeed in big ponds but they are exceptions and are most often only the exception in one specific area of their lives. Continuously expanding the depths of my ponds and challenging the width of those around me will create the opportunity to become the outlier when opportunities are presented.
Let the games begin.
This video from Skytap is a great example of what you can do with our primo package. It was completed in January for our client, Skytap – producers of online Software for developers and test engineers.
Check it out.
This is part of an ongoing series we’re doing that have nothing to do with Video Production. Check out all of the posts here.
One thing that I’ve learned in the restaurant industry is that higher price doesn’t always mean better quality. Open up the conversation about best value! Value shifts the conversation to require the server to give a value proposition for each bottle they suggest comparatively to others surrounding on the list.
Step 3: Don’t skirt around the price.
Nothing is worse than an overzealous salesman and servers don’t want to be one either. There are kosher and discrete ways to reveal your price point without looking cheap. Try this: point to two prices and tell the server “I want a wine between this and this.” Simple and done. Your guest will never know and your boss will not question if you bought a bottle or the whole vineyard as indicated by your hefty bill.
Stay tuned: The secret step that transforms business dinners into the golf green!