Watch this video until 4:02
These days marketing and advertising is more than the Mad Men depicted Manhattan cocktails, lucky strikes and the occasional magazine spread. It is this digital world of acronyms and highly effective tools that the average bear has a little trouble understanding- much less know how to integrate all of these moving parts into an executable marketing mix. SEO, SEM, and SMO are all complex topics that encompass how visible our site is on the web. But in application a lot of us marketing professionals feel like Rocket Man spouting off acronyms to be a part of the conversation. I wonder if this is a noun, adjective or verb!? For clarification purposes SEO is stands for Search Engine Optimization- is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Here is a link to one of my favorite explanations of SEO and how to utilize it. Check it out and come back tomorrow for the “Bird Lady Story”.