When it comes down to it marketing truly is targeted sales. Marketing a product attempts to solve the friction between the product or service offered and introducing it to the appropriate audience. However the appropriate audience is not always the intended audience. For example: a few years back it became trendy for women and girls to put feathers in their hair. GUILTY AS CHARGED- I was a fellow bird lady but not in the Mary Poppins definition. However the most comical part was that the best place to get these feathers was at Sportsmen stores as these feathers were intended for hunting and fishing. There was news stories of how Fishing stores sold out! One store in particular took advantage of the trend and publicity- wrote a funny blog about it, made a video and made sure to mention they carried the feathers on their website and social media sites. They banked on the short term trend and still get traffic today because of their relevance to the local audience. How is your company capturing intended and unintended audiences for sales? How does SEO factor into this?! – I’ll tell you tomorrow on our final entry in this mini-series.
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