This is part of an ongoing series we’re doing that have nothing to do with Video Production. We took a break last week for Jeff’s blog, but this is the final piece in this mini-series. Check out all of the posts here.
Make it unforgettable by building relationships.
Secret Step 4: Make it fun.
You can have all the expertise in your field that you want but people want to do business with people they like and respect. Make the meal an adventure and memorable for the client. Since we are on the topic of wine, you don’t have to do that by over drinking. Try this: tell the server you’d like to have each dish paired with a complimentary wine. There are interactive ways to do this or delegated ways. You might even get the sommelier to come visit the table and talk your guests through mouthwatering selections. If your meeting is on a more serious note, leave a note in your reservation that you like this service done and give your price point. Most restaurants with that scale of wine list will accommodate and make it a truly impressive experience.
My father always tried to teach me golf because the saying was “all business deals are done on the golf green.” Although this may still have merit, the concept is expanded into connoisseurship of many interest these days. Business meetings are just as much about common interests as they are about business practices themselves. Creating an environment where your client can relax and connect through food and drink is imperative to opening up conversation. Who knows, you might order a bottle of wine from France where the client recently vacationed and soon you are far more connected than your competitor. And viola, the golf green is now the dinner table!
Stay tuned: How to accept wine service next week! And what do you do with that daggone cork!?