Ask anyone older than 55 years old what 1968 was like. You will hear these words: civil unrest, riots, wars, free sex, good music and lots of weed which made the music better “in their minds”. Don’t these descriptions of 1968 sound familiar: Wall Street, gas prices, Iraq, civil unrest, “safe sex”? In 1968 the 80 million baby boomers were 26 years old. Currently, what I affectionately call the Apple Generation (GEN Y/ Millennial’s), the 5-29 are about 29 years old. Many will say, “But drugs, sex and entitlements are so much more prevalent today than in 1968.” We must understand there is 20% more young people today than in 1968 in addition, there are a zillion more communication devices.** Boomers often suffer from a little generational amnesia (be it age or weed), they forget Woodstock, Kent State and their psychedelic youthfulness.
Here are 5 Perspectives from GNY when it comes to the “Apple Generation.”(Why the Apple Gen? see video)
1. Demographics don’t lie – we are not projecting 100 million – they have already been conceived. When the boomers average age is 65, Apple-Gen will be 35 – Relax, just as their parents moved out of their VW Vans, Apple-Gen kids will find their own homes. *– See CDC http://www.cdc.gov/nchs/hus.htm (Report / Death pg 115)
2. Speed: It took the power of all the Boomers together over 30 years (1970-2000) to connect to 30 million people; it took one Apple Gen’er 8 years to connect to 30 million people. Throughout history the greatest innovations came out of an Apple Gen type baby boom. Now think about a generation which interacts at our current speed and faster for their entire life. Hopefully, their innovations will be greater than Facebook.
3. Consumer Driven: If you think the Apple Generation is not as “consumer driven” as their parents, “just look at their toy boxes” or ask anyone who works in the smart phone industry – they have been riding this Apple Gen spending wave for the past 10 years. Or ask yourself why video games are so big right now?
4. Unemployment? My Generation X had only 70 million and was called the “lost generation” – and you wonder why we had such low unemployment from 1990-2008? We will see higher unemployment for a while just like in the 80’s when Boomer’s (then 32ish) had to invent their way out of high unemployment.
5. Real Estate: If you are part of Generation X – we have seen the spending waves of the 80 million boomers and we will reap the benefits of the 100 million of their children. Hold on to your home (s)! 2017 is just around the corner.
Apple Gen will not be an exact reflection of the boomer hysteria from 1965-2005 but if you listen closely and Braille the culture it will make you wonder if you have seen this story in slow motion?
I am sure this will provide great conversation blog. I look forward to hearing from you and seeing you soon.
… (see v-blog for conclusion) …
** http://en.wikipedia.org/wiki/Generation_Y (see demographics / Howe)
Website: http://www.cdc.gov/nchs/hus.htm (Special Report on Death and Dying, page 115)