Alright, I confess, I have seen the movie Frozen…twice. I have two girls.
There’s a simple, yet powerful message to be had here: Connection.
“Continuous Visual Content” is all about attempting to connect. What Anna was really asking her sister was “Do you want to connect with me?” It’s an invitation, in a way…to do business with you. You can’t do this when the person you’re trying to reach is hiding behind the door. Anna had to ask Elsa 1,000 times, in different ways. She had to pursue her to the ends of the earth. Now that’s passion. Persistence. It takes multiple tries, and you gotta love what you’re all about. If you don’t, people will never respond.
Continuous Visual Content allows you to pursue anybody, wherever they are; show them our authentic message. But just like Elsa, they need to be reminded and shown and different ways, which is why continuous is so important.
Here are 5 things I’ve learned about visual content:
- K.I.S.S. – As my son says, “Keep It Super Simple.” We don’t say stupid in our house. In video less is more and attempting to do too much will get you shut down quickly.
- Have fun. People don’t want to be a part of something that seems impersonal.
- Be authentic. Stories are powerful. Give your audience something to relate to, cheer for let them see hear your real side.
- Know yourself and what you’re doing. Let them know who you are, your passions, your beliefs…
- Do it well. Home videos are great for YouTube, but you gotta be willing to show people you’re serious. Good videos, clear message, real people.
So, I’m going to ask you one more time: Do you want to build a snowman?