This is the second part in our series this week about how to be successful at a Business Dinner. Stay tuned!
With so much information out there on the internet these days, we can’t be subject matter experts on all things. We pick the things we like and talk obsessively about them- hence the this blog. There are universal subjects that we all have to engage in regularly; food, and if you’re a Seattleite- coffee. So…
Step 2: Don’t worry about the jargon.
Speak your own language, don’t worry about the pretentiousness (this is Seattle, not DC!). Nothing is harder to keep a straight face when hearing “I’d like white wine with deep tannins, which is of leathery aroma, with notes of petrol, musk and whims of soot” …Mmm we don’t bottle L.A. smog. Instead stick to words you know and types of wines you normally have. “I’d like a white wine that is crisp, slightly sweet and that would pair with our appetizer. I drink sauvignon blanc and pinot grigio at home. What would you suggest?” It’s that simple.
Stay tuned: How to get the best bang for your buck on a bottle of wine!
While recently accepting a position at GoNetYourself, I have moonlighted as a server in restaurants for six years and through college. One of the many scenarios I, amongst other servers, have seen is the business dinner. Working in an upscale seafood restaurant in Seattle not only attracts many of these dinner meetings but also many business people from abroad. This is the beginning of a series of business dinner snafu’s and yes-dos to help us all to close deals while breaking bread. This week will focus on how ordering a bottle of wine can transform your experience.
As with most meals, we’ll start with the beverage. Which means we get to discuss one of my favorite topics, WINE. Cue lip-smacking deliciousness. Unless you make a career out of wine tasting in Woodinville, I don’t expect you to be an expert. But alas, what are business meetings about, impressing the client! Below are a few steps to a memorable dinner.
Step 1: Don’t be afraid to have a conversation.
When faced with a wine list longer than the city phone book, you have two choices:
1. Close your eyes and stick your finger in the middle of the page. Where is lands, your fate decides.
2. Ignore your client to read the list…
These both are losing options. INSTEAD, don’t be afraid to ask your server. We study and are tested on this stuff like it’s a medical degree. Tell the server generally what you are deciding between for an entrée so they can best pair your wine. Also involve your guest and their preferences, make it an exciting event even in the small detail of wine!
Stay tuned: How to get past language barriers from wine talk to real talk!
We’ve partnered with Fannit, a content marketing agency in Everett, WA to bring you a $10,000 marketing contest here at GoNetYourself. That’s right, we’re giving away $10,000 worth of marketing material, consulting, and video to one lucky winning company.
Here’s the cool part – you get entered for putting in your information, but you get entered again and again the more you share it.
For rules, more information and to enter, click HERE.
Over the past few years, we have produced more than 1,000 videos. In that time, we’ve talked to marketing directors at many different companies, and we’ve figured out a few things about how to develop an effective video marketing strategy. Over the next few weeks, we’ll be posting the details on each one of these points below so that it’s easy for you to get started.
The main thing that we have learned about Video Marketing is that it is still new. People are still getting used to the fact that you can post videos constantly, keeping your visitors engaged. Few people have a defined strategy beyond “just post and pray.” In fact, we hear the word “viral” thrown around like Skittles at a Seahawks game – but the problem is that there is way too much video content out there for you to just “make” viral videos. Here are 5 things you can do that are simple and easy to help you get started to developing a video marketing plan:
- Keep it simple – way too many people want to make their videos extremely complex. The problem is that it takes too much time to be complex, and all of the complexity can end up being distracting. Do you remember the “Will it Blend” videos? Easy. Take a blender, put it on a table, blend some random stuff, smile, done.
- Start Safe – Many people are paralyzed by video. The question that a lot of people deal with is “where do I start?” Well, start somewhere safe. You might fail – it’s okay. But just don’t fail when you’re filming your CEO. Start with someone safe, making a quick how to video or a short client testimonial. Figure out what you like, what you don’t like, what works and what doesn’t, and then move on to your CEO eventually.
- Give away free information – if your site is selling something, people aren’t going to watch a 5 minute video of you beating yourself on the chest talking about how awesome you are. Instead, let people know something you’ve learned that you can share. Keep it short. Maybe it’s as simple as the 5 lessons you learned in 2013 from your business. But who doesn’t want to learn something free – and then they’re engaged on your site.
- Keep it Going – The days of “post and pray” are gone. If you have the same video you had 2 years ago on your front page, it’s time to do some video. If you’re doing a blog, you should be posting monthly videos. Keeping people engaged with video means you’re always producing new content. Again – simple stuff, but new content is key.
- Post. Post Again. Repeat – Remember that posting on Youtube and on your website will not do anything for your business. You need to leverage all of the channels that you have. Write a blog around the video. Attach it to a white paper. Post it on websites. Have your employees post all over LinkedIn. Tweet it. Facebook it. Google Plus. The options are endless. Then, 5 days later, post it in all of those places again.
We’ll go into more detail in the coming weeks about how to execute on each of these 5 suggestions. Stay tuned.
The passionate noise of the 12th Man has become a metaphor for my life’s distractions. The 12th Man’s deafening noise comes screaming out of nowhere and wreaks havoc in my life. In life, noise can be more than just what we hear. It can be emotions, addictions, useless busyness, even the all-powerful face painted nut job of success. For a moment think of yourself as Colin Kaepernick and ask the question, “How am I handling the 12th Man?”
Here are five sounding boards I use in my life.
#1 Awareness: Be aware of the noise. Know where it’s coming from? I have learned from GoNetYourself that sound can be both magical and highly mysterious, but it’s the game changer to almost everything I do. Identification linked with honesty is the key to self-awareness.
#2 Cool Tools: There are times in life when I need a personal sound check. I have found keeping a detailed log of my daily habits is powerful. Identifying times allotted to daily activity over a 30-60 day period is acutely piercing to the heart. This little exercise will be your sound test to where noise is coming from.
#3 Communicate well: Learn to use noise to your benefit. When everyone else is frantic, calm communication allows for execution. Communicating well is key: be clear, be purposeful and be honest. When the power of the 12th comes, simple honesty brings clarity to most communication issues.
#4 Listen well: Listening well is the art of being ok with yourself. Listen to what people are not saying to you. Directly and indirectly – feed on feedback. Has anyone confronted you recently? If not, seek out feedback.
#5 Prepare well: Noise can scare the living bejeebers out of you and in the 4th quarter it rips your heart out. Understanding how to handle noise is all about preparation. Trust me the 12th Man is coming…prepare well. Preparation will enable you to relax in the midst of chaos, allowing precise execution. The key to preparation is knowing what is most important. Over the past few years I have seen the “Financial Crises – 12th MAN” wreak havoc in people’s lives. Those who already knew what was most important never flinched – they just narrowed their focus.
The greatest players cannot deny hearing the 12th Man ringing in their ears but instead have a unique ability to tune it out with keen focus.
P.S. – Please don’t forward to Colin – everyone else is loudly appreciated!
Comment below how you deal with the 12th Man in your life.
The CEO of EFinancial came into describe where Jeff Bezos came up with the idea of Drone Delivery.
Check it out!
One of the most important things in a video is assets – files that are placed inside the video to make it look better. In the case of the video above, the whole thing is screenshots of a website. We get requests for this type of video a lot here at GoNetYourself (seeing as they’re $375 – sorry for the shameless plug, but really, it’s a No Brainer). Often we hear “it looks pixelated.”
Think of these screenshots as a wool sweater that’s been stretched out and then washed- when you take the screenshots on your computer screen, normally you’re at the resolution of the website – typically no more than 800-1000 pixels wide. Then place them in an HD video – a full 1920 pixels wide – totally stretched out of shape. Then compress them down again to your browser window. Needless to say there’s going to be some holes.
So, here’s our suggestion for creating sexy slide decks and website tutorials like the one above. Your screenshot cannot be higher resolution than the screen you’re taking it on – so use a higher resolution screen. If you do not know how high res your screen is, just hook it up to an HDTV.
- Using a Mac, to be honest, makes this process much easier.
- Using Google Chrome (free download) also makes this process easier.
- Do Not mirror your displays – extend your desktop. If you mirror displays, the HD screen will take the resolution of the smaller screen.
- Enter “Presentation Mode” on Google Chrome when it has been dragged over to your HD screen.
- Zoom in so the website is almost edge to edge on the width of the TV.
- Take your screenshot – CMD + Shift + 3 on a Mac, Alt + Prnt Scrn on a PC.
- If you need more than one because the webpage is longer than the screen, scroll down and take another.
- Piece together any screenshots in a program like Photoshop, Illustrator, Gimp (Free Download), or Paint.
And that’s it.
And of course, let us know if you want one of these videos.
As a child we start our life in WONDER. Throw a child into the air and they scream, “Do it again, do it again!” Wonder is when the colors of life are piercing and optimism is palpable. Wonder is at the heart of every adventuresome moment in childhood. Then somewhere in our later teens we start to transition out of the age of Wonder and into a new healthy world of opposition. We challenge authority at every corner. As our intelligence grows, often our spirit of wonder and optimism shrivels up being supplanted by the powerful desire to be right or heard. Our passionate youthful high expectations are inflicted upon the world.
At the point in life when the “hope in opposition” turns to resentment, then kills many.
They die right at the intersection of expectation and opposition crashing head-on into a messy world. It is here at the intersection of messy, where most never realize there is a choice, another way. We either die grasping tightly to being right, slowly wreathing into a resentful heart which breeds an apathetic life. Or…
The other choice is to challenge yourself to become an ageless WONDER. Wonder is the most powerful medicine of age. The greatest outliers the world has ever known had the ability to loosely oppose conventional wisdom with one hand but squeeze out every ounce of WONDER life had to offer in the other hand.
WONDER doesn’t demand, right or wrong, it sees
WONDER doesn’t rant, it appreciates
WONDER doesn’t teach, it directs towards mystery
WONDER doesn’t expect, it anticipates
WONDER doesn’t control, it unleashes the pursuit
If you have ever met someone who lives in WONDER you will ask to meet with them again, and again.
WOW a good life…..Wonder-Oppose-Wonder.
Using a teleprompter can be quite intimidating. Here are a few tips that will help you become a master at the teleprompter:
1. Write your own script
Writing your own script is the only way to go-don’t just read the script your boss gave you; put the script into your own words. And remember, write as if you are speaking; like “we’ve” instead of “we have” and “haven’t” instead of “have not.”
2. Practice makes perfect
Never used a teleprompter before? Not a problem! Schedule a time in our studio before film day and see how your script sounds out loud.
Smiling might seem like an obvious thing to do when you’re on screen; however, many people forget to do it. Smiling really helps to connect with your audience and shows confidence!
4. Maintain eye contact but don’t forget to blink!
During your video shoot, the camera is your friend. Talk to it but don’t stare at it! If you are constantly wide-eyed reading the script as it flies by, you’re bound to look awkward.
5. Avoid the “Tennis Syndrome”
Have you ever watched a game of tennis from the sidelines? Back and forth, back and forth… Your eyes and even your head can start bouncing with the ball. Nauseating! In the game of teleprompters, the same effect can happen. Don’t let your head and eyes noticeably bounce from word to word. Read in sentences!
6. Loosen up
Do a little stretching; loosen your shoulders, neck and face. Find your inner Zen and master that teleprompter.
7. Don’t become a drummer…
There is a fine line between using your hands to emphasize what you are saying and bouncing your hand to the syllables of each word. Leave the drumming to Neil Pert. In addition to that, avoid pacing, swaying, and bouncing.