What’s a star-actor doing speaking to a whole conference of marketers? Watch to see why a video company thinks his words are important too.
When JJ tells a story – he makes sure to keep the mystery alive. What’s the application? Well – when you’re making a video, don’t give everything away – give the client little snacks of information along the way – leading them down the path of more and more content, until they have to engage with you for your services.
Nancy Duarte provides a great overview of how to present your content in an engaging way. She starts by showing us that we should learn how to tell a good story and be able to weave that into the presentation that we are giving. Then she goes into the idea of structuring your presentations with the dichotomy of “What is” and “What could be.”