Are you shareable? Is what you say worthy of being discussed? Think about it… one great repost, share or like by your friends and their network and you have just been seen by 10,000 people through their networks. Social media is simple; it is about being “around the party” and being seen continuously. Here are 5 Perspectives from GNY that our team has learned about being shareable.
1. Be self-deprecating: Make fun of yourself. Laugh a little…self-depreciation is immeasurably shareable – watch the full Logicalis video…wait for it…wait for it. Look at the fun Logicalis had!
Recently I told my dentist, “Instead of telling me the TOP 10 reasons why you are so great, give them the TOP 10 reasons why people don’t go to the dentist”.
- #1 Reason why people don’t go to the dentist…they suffer from PCTDD. Post Childhood Traumatic Dental Disorder – PCTDD (when he does these, I will share them with you)
2. Be knowledgeable: Become a free giver of useful or insightful information. Simple “how to” content can be much more valuable in major marketing efforts. If your company doesn’t have free intellectual capital, you might want to find a new job.
3. Be Personal: Here is my challenge to you. Never say your company name in communication either written or visual. People will connect with you through authenticity and trustworthiness. Drive these emotions home with being real. How is this done? To paraphrase President Clinton, “it’s the story stupid.” lead with it.
4. Be Connectable: Think of testimonies as mini Lord of the Ring stories. It is the adventure of your client overcoming great pain, and fear to claim the RING. Let others tell your stories of triumph and how they found the RING…. You are the ring…ok maybe not- but roll with it!
5. Be Continuous: See yourself continuously feeding your audience snacks. Recently I was talking with HTC President of Global Sales Jason Mackenzie and he said, “With the new HTC One we look at constantly snacking the Feed Generation.” (HTC ONE it’s cool) No longer can you be shared once in a while but you need to be continuously snacking with your friends.
Last and most importantly: if you want to be shared then snack with others. Like pages and share their content with your networks. I have one friend over at Guidant Financial who when he “shares” it’s seen by at least 20,000 people. Share others wisely, but share often.
Contact us anytime and we’ll share what our team is continuously learning.
Where are your repeated messages within your organization? Companies have repeated content in almost every segment of their organization. Eliminate wasted time of repetitive messaging and replace it with powerful HD quality video.
- Example: One major company understands the cost of a service call is $8.00. Now with simple “how to videos” they will be eliminating needless service calls and more importantly be replacing them with an industry expert answering simple questions.
- Example: All finance companies have non-intuitive government forms which are time consuming to explain and complete correctly.
Let me ask you, “Would you rather have a highly trained professional answer your question through video or listen on hold for 45 minutes to elevator music while attempting to learn a foreign language?” Is there a better way to treat your clients? Ask yourself where are the repeated scalable messages within your organization?
Go Net Yourself has become “the studio” for many major corporations and here are 5 Perspectives from Go Net Yourself on how other companies are driving ROI with HD quality video.
New Product Changes intelligentsystemsblog.com
Teaching Interactive Concepts
Expanded E-Learning Modules
Now with amazing quality sound, PowerPoint and personal connection, Go Net Yourself is changing the way your repeated messaging can be “brilliantly seen and heard” to both your clients and your internal teams.
Continuous visual content done with the highest quality audio and visual has changed the game for many of our large and smaller clients. Our 8 completed vides for $2,950.00 is a 10X1 in cost and production efficiencies.
Social media tortures my inner narcissistic child. Yet, I continue to learn how to navigate my way through the cacophony to understand what it is saying to me. “If pain is God’s megaphone to a deaf world,” (C.S Lewis) then social media is the American megaphone and we are either shouting to a deaf world or we must turn it upon ourselves and listen.
Here are 5 Significant Perspectives from Go Net Yourself as we learn to listen to the rhythms of social media. – (VB) 3 minute Video Blog with further insights into Social Media/Networking
1. Social Media: Ourselves If my internal “cringe-meter” sounds its alarm, normally there is an element of truth about myself to be found. When it comes to Social Media it might simply be, I am getting older and have a distaste for new things. Or as a company, I just do not want to hear what it has to say. – (VB) Dr. Rob McKenna, Ph.D. Real Time Development Strategies
2. Social Media: Cultures Social Media can be an amazing parental tool to be able to listen and peer into the world of our kids as they grow up. Therefore, why not use Social Media the same way, professionally and culturally across all segments of our lives. – (VB) Emmanuel Fonte EmmanuelFonte.com
3. Social Media: Interaction Great companies are built upon on not only listening well but interacting with their clients. David Carpenter says, “use your webpage (social networking tools) not as a brochure but as a tool of interaction.” – (VB) David Carpenter, Connection Model – Co-Founder
4. Social Media: Connections Social Media is a powerful tool for executives to stay connected to those around them with “a like,” “birthday,” or “tweet.” It is just a simple quick “thinking of you.” On a professional level CEO Jeff Rogers from OneAccord says, “one of the greatest mistakes of executives is allowing their networks to go dead.” – (VB) Jeff Rogers CEO OneAccord
5. Social Media: High Five In a time when most discussions within your organization tend to be negative, Social Media comes along as a tool that when used correctly, can give great positive feedback instantaneously – and we all need that right now. – (VB) Ryan Farmer, Founder of True-Methods
I have the privilege of running Go Net Yourself which allows me the opportunity to listen and learn from the hundreds of videos we produce and use those to create a unique blog/vblog. I look forward to your connections, tweets and comments, and hope you will pass these words on to others.
Have a great Thanksgiving and follow us to watch for our Christmas blog. Coming soon: How Ideas Affect Our Lives.