Our Seattle studio is right beneath the 5th Avenue Theater; and they’ve been a great team to work with. So when they asked us to come onsite to a promotional night for A Chorus Line, we said “Of Course.” Plus, we got to watch some great theater.
Check out this amazing performance.
This video is a great example of “ActiveCapture” – where we capture all the HD detail of your computer screen while you highlight features of software or something else. It’s a great way to get started, because people typically know their content for these videos and feel better when they’re not on screen.
This week, we did our part. We made a rule – if you live in Seattle, stay in Seattle, and if you live on the Eastside, stay in Bellevue. Now, I’m not known for being the most stress-free individual in our company, so I was, let’s be honest, quite uptight about this. What if someone needed me? What happens if there’s a crisis?
But on Friday of last week, something different happened. One of our T-Mobile teams needed to re-shoot some videos. There we were, staring at our calendars, at a loss – it wasn’t going to work. The talent had a wedding coming up, PTO was looming for the project manager, and Carmageddon meant that neither of them were going to be able to come to the Eastside – where T-Mobile shoots their videos – the whole week.
So we said – let’s do it in Seattle.
We saw examples like this all over the region this week. Everyone did their part. By adjusting how we worked as a city, we all got new experiences and saved a lot of time sitting in traffic. We were rescued from the daily wasting of gas and the environment, and allowed to focus on what’s most important to us.
This is one thing that I enjoy about working for our company, and in Seattle as a whole –we make the best of our hard situations. GoNetYourself has two studios – Seattle and Bellevue – so every day is a different day, depending on what needs to happen. And if there’s a big event, we adjust. But it was great to see the whole city adjust – we all came together to all do our part.
And plus, we did something great together.
As I strolled around the streets of Disneyland last month, I wondered what Disneyland had to teach me. As you can imagine I was brailing the culture and attempting to connect with my kids and my own inner child. Here are a few thoughts I had about life, leadership and connecting deeper while waiting in a few non fast-pass lines:
- Connection: The brilliance of Walt Disney was his ability to enter into the mind of a child and connect. Leadership at its most basic level is to wholeheartedly walk down the street of Disneyland while enjoying the smells, the feeling, the creativity, and slowly wandering alongside the mind of those you need to lead. Connection is not only seeing with their eyes but feeling their experience.
- Music Matters: I entered Disneyland at 7:30 a.m. to “You’ve Got a Friend in Me” from Toy Story and departed to Mary Poppins, “A Spoon Full of Sugar.” As you move through the park it is sheer genius how Disney assimilates your emotions depending upon the moment. It’s easy for me when leading to forget some of the most basic emotional connection points.
- Disneyland vs California Adventure: We asked our kids after going to each theme park which they preferred. We quickly realized our 6-9 year olds enjoyed California Adventure more than Disneyland. Why? Because they connected with Buzz Light Year, Cars and all of the animations over the past 10 years. If we desire to connect we must connect not only at their level but within their culture.
- Book to Read: Clued In by Lewis Carbone states at the core that every family (I added team we manage) is built upon “an experience” that will be remembered. How will yours be remembered?
- Details Matter: Did you know Disney keeps their ice cream at a certain temperature just to ensure that kids and parents will not have bad memories of melting ice cream? I often forget to apply the principle “minor details matter” to my leadership.
The video above is how I applied what I’m constantly re-learning.
Check out this great video for 5th Avenue Theater that was our NoBrainer of the month.
Check out this great primo video for Portent’s RainGage.
Alright, I confess, I have seen the movie Frozen…twice. I have two girls.
There’s a simple, yet powerful message to be had here: Connection.
“Continuous Visual Content” is all about attempting to connect. What Anna was really asking her sister was “Do you want to connect with me?” It’s an invitation, in a way…to do business with you. You can’t do this when the person you’re trying to reach is hiding behind the door. Anna had to ask Elsa 1,000 times, in different ways. She had to pursue her to the ends of the earth. Now that’s passion. Persistence. It takes multiple tries, and you gotta love what you’re all about. If you don’t, people will never respond.
Continuous Visual Content allows you to pursue anybody, wherever they are; show them our authentic message. But just like Elsa, they need to be reminded and shown and different ways, which is why continuous is so important.
Here are 5 things I’ve learned about visual content:
- K.I.S.S. – As my son says, “Keep It Super Simple.” We don’t say stupid in our house. In video less is more and attempting to do too much will get you shut down quickly.
- Have fun. People don’t want to be a part of something that seems impersonal.
- Be authentic. Stories are powerful. Give your audience something to relate to, cheer for let them see hear your real side.
- Know yourself and what you’re doing. Let them know who you are, your passions, your beliefs…
- Do it well. Home videos are great for YouTube, but you gotta be willing to show people you’re serious. Good videos, clear message, real people.
So, I’m going to ask you one more time: Do you want to build a snowman?
|Give a Video. Get a Video. Free.
Introducing the GoNetYourself Referral Program
Go to gonetyourself.com/refer for details.
Can you imagine being on one of the Seahawk parade buses riding through the streets of Seattle with your entire family? Right before the Seahawks toured the streets of Seattle, my friend Freddy sent a quick text asking for 2 tickets into the Seahawks party at Century Link. Freddy’s friend said, “Sure, but you need to pick up the tickets at the Hawks practice facility”. So Freddy quickly turned his car around drove to Renton and through crazy circumstances his entire family ended up on the Seahawks parade bus traveling through the streets of Seattle to a million cheering fans. It was a crazy story and exciting adventure for his family. All of this was started by one simple “ask.”
It got me to wondering how much of life’s adventure do we miss out on because we are too fearful to ask?
The power of “the ask” has never been my weakness so here are a few significant things I’ve learned.
- Asking needs to be seen as “an invitation” to something greater not as something to be taken or sold.
- When inviting your kids, spouse or team members to connect deeper remember rarely will it happen on the first invitation.
- Asking is rooted in giving. Seek first to give. The art of being a pure giver is giving without manipulation or getting something in return. People will know the difference over time.
- Most people who don’t like to ask, are often worried about feeling or being seen as needy. I have learned “asking” is the pivotal point of connection which may lead to unseen adventures.
- …with asking comes rejection – now get over it!
When we ask we may we may take everyone around us on a ride they will never forget.
What is it? It’s the lack of Authenticity.
Last week I had an opportunity to sit and listen to 125 college student leaders from across our state. What I heard was powerful. Here is what I continue to re-learn from our current “Feed Gen,” to Woodstock-Boomers, and all the way back to David in the Psalms: authenticity has an irresistible gravitational pull. Authenticity is difficult to define; it’s a little like pornography, “you know it when you see it.”
It got me thinking, what are the clues to real authenticity?
- Authenticity is rooted in time. I’m not sure I can be authentic when I’m in a rush. Deeper questions, longer eye contact and real empathy can only be created with quality time.
- Authenticity is passionate about the truth embraced and accepted within myself. Have you ever met a person who is simply “ok” with themselves?
- Authenticity gives the “all in” permission to a few close relationships. When “all in” permission is practiced with a “few,” authenticity is contagious in a crowd. See video above as example.
- Authenticity is similar to humility; once we think we are humble, we are not.
- Authenticity is more about the awareness of others and less about the awareness of myself – although it’s a balance.
I’m still convinced the greatest indicator of our authenticity is our ability to give those close to us permission to speak truth into our lives or brands. Let me ask, “When was the last time a team member/teenager/customer asked you a question that rocked your world?” Authenticity is created when you give people permission to speak into your life.
This is an extremely effective way to demo your apps – especially when they’re used by the NFL.